INVESTMENT + PARTNERSHIP
We invest in and work side by side with Melbourne based, values aligned entrepreneurs creating novel businesses.
How we’re different
Creating a business is a long journey and you’ll need friends who will be committed through both the good times and the tough times. Getting through the good times is easy, but the tough times are trickier. Before we invest, we like to work with you for a while so we can both decide if our values are aligned enough to get us through the tough times.
We add value through what we’re good at. At its core, this is delivering great software with user experiences built to last. That might sound easy, but there are thousands of startup shipwrecks out there that prove it isn’t. If we build products for you, they’ll work. Period.
Additionally, we can bring to the table experience with product management, fundraising, pitch decks, sales, pricing, modelling, marketing and growth strategies. These aren’t expertise we’ve learned in books, they’ve come from decades of doing – and sometimes failing.
Your success is our success, so we always encourage investee business to fly the nest as soon as the moment is right. We’ll help your find your first tech hire and get to the point where you can stand on your own two feet.
We have three sectors of interest and focus:
1. TaaS (Transport as a service)
2. Renewable energy technology
3. SaaS (Software as a service)
We generally invest $75k-$200k per investment through services and as you grow we seek to follow-on through the same mechanism.
Transport as a Service (TaaS)
RENEWABLE ENERGY TECH
SOFTWARE AS A SERVICE (SAAS)
What we look for
Values aligned founders
Transparent, open, honest, inquisitive, willing to try, fail and learn.
Revenue, customers, contracts, product-market fit.
Deep, long term mastery of your market. You know it back to front.
Hustle, driven to solve problems. Resilient and able to bounce back from setbacks.
You’re solving a problem worth solving and creating something genuinely useful.
People love posting photos about their life. Businesses love photos of their products.
Taggd brings the two together to drive brand awareness and dramatically increase sales conversion.
Petrol is so 2016. The future is electric. Chargefox makes private, public and fleet charging and management ultra simple.
Connected eye care means better patient care. Oculo gives 800 optometrists and 480 ophthalmologists within Australia an innovative way to share clinical information securely.
Who we are
General Manager, Cogent
Armin is a General Manager at Cogent and has over two decades of experience as a software engineer and technical leader. He’s held CTO, Director, Lead and Engineering roles in businesses ranging from startups to large enterprises.
Armin’s experience in the Microsoft Excel development team provided him with an exceptional understanding of the technical risk assessment, diligence, and attention to detail required when delivering world-class products, and is driving his passion now to help more local businesses succeed on a global stage.