• COGENT VENTURES

    INVESTMENT + PARTNERSHIP

    We invest in and work side by side with Melbourne based, values aligned entrepreneurs creating novel businesses.

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How we’re different

Creating a business is a long journey and you’ll need friends who will be committed through both the good times and the tough times. Getting through the good times is easy, but the tough times are trickier. Before we invest, we like to work with you for a while so we can both decide if our values are aligned enough to get us through the tough times.

We add value through what we’re good at. At its core, this is delivering great software with user experiences built to last. That might sound easy, but there are thousands of startup shipwrecks out there that prove it isn’t. If we build products for you, they’ll work. Period.

Additionally, we can bring to the table experience with product management, fundraising, pitch decks, sales, pricing, modelling, marketing and growth strategies. These aren’t expertise we’ve learned in books, they’ve come from decades of doing – and sometimes failing.

Your success is our success, so we always encourage investee business to fly the nest as soon as the moment is right. We’ll help your find your first tech hire and get to the point where you can stand on your own two feet.

Our focus

We have three sectors of interest and focus:

1. TaaS (Transport as a service)
2. Renewable energy technology
3. SaaS (Software as a service)

We generally invest $75k-$200k per investment through services and as you grow we seek to follow-on through the same mechanism.

Transport as a Service (TaaS)
Renewable Energy Tech
Software as a Service (Saas)

What we look for


Values aligned founders

Transparent, open, honest, inquisitive, willing to try, fail and learn.

Traction

Revenue, customers, contracts, product-market fit.

Domain expertise

Deep, long term mastery of your market. You know it back to front.

Commitment

Hustle, driven to solve problems. Resilient and able to bounce back from setbacks.

 

Useful

You’re solving a problem worth solving and creating something genuinely useful.

Our portfolio

Taggd

People love posting photos about their life. Businesses love photos of their products.

Taggd brings the two together to drive brand awareness and dramatically increase sales conversion.

CHECK OUT TAGGD

Six Park

Investing in shares used to be an expensive and risky game. Now there’s a better way. Six Park makes it easy to invest like an expert and create a globally diversified, professionally managed portfolio of investments to suit your risk profile.

VISIT SIX PARK

Chargefox

Petrol is so 2016. The future is electric. Chargefox makes private, public and fleet charging and management ultra simple.

CHECK OUT CHARGEFOX

Fresho

Automating the food ordering process and improving efficiency in the multi-billion dollar wholesale fresh food marketplace.

VISIT FRESHO

Who we are


INVESTMENT DIRECTORS

Mark Wells
CEO, Cogent

Mark is an angel investor and the CEO of Cogent. Having held a range of CEO, CCO, CTO and Non-Executive Director roles, Mark’s a sought after advisor on topics spanning from fundraising to strategic planning and market entry.

An active investor in numerous early stage and not so early stage startups, Mark has a passionate belief in the positive impact that renewable energy tech and transport as a service (TaaS) will make over the coming decade. He’s also an avid cyclist and rarely stops talking about bikes and his ever expanding collection (nine at last count).

Marty Andrews
Founder, Cogent & Co-Founder, Chargefox

Marty is the founder of Cogent and has over a decade of experience building software for some of Australia’s most successful online businesses and promising startups. Recently, Marty co-founded Chargefox, a technology driven business aiming to simplify electric vehicle charging and management across fleet, private and public networks.

When he’s not busy playing semi-professional pool, Marty invests in promising Australian startups and speaks about the technology needed to support the growing number of electric – and eventually autonomous – vehicles on our roads.

Create something remarkable.

Talk to us today

CONTACT US