Test, learn, and solve.

Chances are you have a big question that has been hanging around for a while now.

You know it is critical to the success of your business. A big idea with big potential upside that needs dedicated attention.

Enter the sprint – a pathway for solving big problems and testing new ideas; for getting more done and doing it faster.

Like an intensive workout, it’s short and sharp and focuses on what’s important. It’s about being clear on the question, getting everyone’s opinions out, and then testing those ideas quickly – usually within about 5 days.

Inspired by approaches coming out of Google Ventures and Stanford’s d.school, it brings together the best thinking from business strategy, behavioural science, innovation, and design thinking.


Hear from Xiao-Han Drummond, Founder of Refni, on what her experience doing a five day Cogent Sprint was like.



You may be wanting to assess the viability of a key part of your business, make the first version of your web app, or improve a product that already has millions of users: the Sprint process is applicable to all of them. Regardless of what you’re trying to answer, here are some great benefits to doing a Sprint:


The five day deadline forces everyone to focus on understanding the problem.

Ideas Flow

Allowing time for people to develop ideas on their own means that creativity can flow without the group-think and shouting matches of brainstorming sessions.


Having a dedicated, undistracted team means that decisions can be made fast, and all the right people are in the room.

Live Testing

Testing the prototype with target users means that valuable data is gathered and answers can be gained.


As the name suggests, a Sprint short-cuts the endless cycle of debate and compresses a piece of work that could span months into a single week. The best thing about a Sprint is that it works with the people, knowledge and tools you already have.

Here’s a brief breakdown of what’s needed:


The entire Sprint team will be made of somewhere between 3 and 7 people, including your people and ours, ideally with a diverse mix of skills.


A sprint only works if you are prepared to make a full commitment to it. That means things like clearing your calendar for the week’s entirety, and turning off your mobile phone and laptop for the first three days. Tough, we know. But worth it.


A dedicated room with two whiteboards. And an abundant supply of post-its, sharpies, and great snacks.


We ask you to designate a Decider: somebody who can break any decision grid-locks and keep things moving. We provide a Facilitator: someone to keep the process moving. We can also provide product, design and technical people depending upon who you have available, and the nature of the sprint.

  • We didn’t have huge budgets. I wish we did. We didn’t. But we knew what we wanted and so we were able to find a way to do a lot for a little.

    Founder - Tappl


In short, you get answers; answers to the big question you posed at the start of the sprint. Using the prototype we created, and testing this on real users, you will have time-travelled to the future to see the finished product, and the reactions of real users to it.

Sometimes the answer is positive and sometimes it’s not what you hoped for. We admit that this can be a little painful, but it does mean you’ve learnt this before making expensive outlays, and changes can be made with minimal impact.

Either way, you’ll have clarity about the question you asked and the direction you were thinking of heading. And take it from us: you will have one of the most fun and meaningful weeks you have ever had at work.

Create something remarkable.

The team needed to make your Sprint a success is different for each critical business question we help answer.

Get in touch to request more information, including a rough idea of the cost, duration, and team needed for your project.