Design, build, and launch.

Soon, we’ll have lift off

There’s nothing quite like the feeling of getting your product live and into the hands of your users. It’s usually taken blood, sweat and tears to get there, and soon it’ll be time to launch.

The two key ingredients of a successful build and launch phase are efficiency and being able to adapt to change. You can spend a lot of time and money trying to plan out the perfect solution upfront only for the plan to be turned on its head.

When building software, it’s unusual for change not to occur at all. That’s why it’s important to surround yourself with a team of people you trust and who have a shared vision and objectives, who have the technical expertise to help you navigate change and who can make decisions in the best interest of your business and the product.


At the end of the day, we’re here to help you get your product live and into the hands of your users. To see your idea out in the world, changing people’s lives in one way or another.

Breaking it down, there are a few key reasons businesses partner with us to make this happen.


Turn your idea into a working product that’s sustainable, scalable, in-demand and user-friendly. Great design, great code.


A roadmap of what’s been built, what’s coming next, and what features need to be prioritised.


Tap into the knowledge and expertise of your Cogent team, generally made up of at least one designer, one product manager and two developers.


Work with same people every step of the way, who know your product like the back of their own hands. You’re able to make quick fixes and bounce new ideas around faster and easier.


Put simply, the purpose of Create is to produce a product that works and does what you need it to do.

This doesn’t mean we’re going to go away and then magically reveal your product to you months later. Instead, you’ll typically see and use a small number of product features within two weeks of starting development, and can begin to give and get feedback.

To get the most out of your product design and build, we generally adhere to these four principles throughout the project:

Build the team

First, we put together a team of senior experienced pros, depending on the size and type of project. Chances are, if you’ve already gone through our Clarify or Validate process, you’ll be working with the same people.

Build, test, learn, repeat

We’ll work iteratively with you and draw on techniques commonly called “agile software development”. The core of this is that we design and develop software in small feature increments and release often. The evolution of the product will therefore quickly be visible to you and you can get feedback from your customers.

Location, location

It’s important that we sit together, at our place or yours, so we’re only a shoulder-tap away from starting a conversation that could solve a problem or progress an idea.


Once our feedback cycle begins with you and your users, we learn quickly and use this to make informed decisions about what to build next in order to make sure that we’re achieving the goals of your product, together.


What was once an idea is now a working product that does what you need it to do. Throughout the process (and depending on what we’re building) we’ll also produce a variety of artefacts that are geared towards creating a well-oiled team and delivering on your goals.

Some common things we create include:

  • A better understanding of your target market
  • Insight into how they respond to your product
  • Sketches, wireframes and high-fidelity designs
  • Feature detail and acceptance criteria
  • Application deployment
  • Budget and project updates
  • Clearer prioritisation structure
  • Product roadmap detailing what’s been built and what’s coming next

You’ll have the same team with you the whole way, so they have an intimate understanding of why things are the way they are and how to fix things quickly if they go wrong.

Ready for lift off?

The team needed to make your project a success is different for each product we Create. Get in touch to request more information, including a rough idea of the cost, duration, and team needed for your project.