Clarify

Sketch, estimate and plan.

Got a great idea that needs fleshing out? Nice one!

The initial spark of an idea is exciting, but it’s really the next bit that we think is the most important – understanding what to do about it.

The purpose of Clarify is to figure out exactly what needs to be done to accomplish your objective and give you confidence in what’s achievable.

BENEFITS OF CLARIFY

Whether you’re a startup founder with an idea on the back of a napkin, or you’re an existing business who’s had an idea to explore something new, there are some common benefits to doing a Clarify project:

Clarity

The clue is in the name. Get clear on your idea and what it is you’re trying to create and filter out what doesn’t align.

Confidence

Have the confidence to move forward with concise objectives that guide decision making.

Plan

Know what needs to happen when, with clear and realistic priorities.

Investor buy-in

Demonstrate business model viability, product sketches, technical architecture diagrams, customer journey maps and a lot more.

HOW DOES IT WORK?

First, we assemble an A-Team, which is generally made up of at least one product manager, one designer and one developer. Then we draw from a best practice toolkit of research methodology to find out what you’re trying to achieve and why.

Every business is different, so here are just some of the activities that we could run in the early stages of fleshing out your idea:

  • Knowledge-gathering conversations
  • User research and analysis
  • Workshops to guide the strategy based on useful data
  • Business process mapping
  • Distill thinking into conceptual sketches
  • User testing or technical exploration of potential approaches

We’ll also ask a lot of questions and dig as deep as necessary to understand aspects of your business and your customers. You may already have answers to these, you may not. Either way is OK. Our process is flexible and lightweight so that your time and money is spent only on the things that provide value.

These provide the insight to come up with the core concept. Think of this as the heart of the idea for how we’ll meet your objectives.

From here, we’ll establish how to bring this idea to life in a way that brings a useful and valuable experience to your users. Then we’ll do the initial plan that covers the details of how we’ll get there.

  • We didn’t have huge budgets. I wish we did. We didn’t. But we knew what we wanted and so we were able to find a way to do a lot for a little.

    JC
    Founder - Tappl

SO WHAT DO I GET AT THE END?

Since there’s no one-size-fits-all approach to fleshing out and clarifying your idea, there’s no cookie-cutter result either. One thing we can hang our hat on though is that our Clarify session/s will provide you with the most value for the next step in your journey.

Some common things we produce include:

  • Estimated costs and times for building prioritised features
  • Sketches of potential screens for your product
  • Business model canvases
  • Customer journey maps
  • Technical architecture diagrams
  • Final outputs presentation – very useful if you’re seeking investor funding

Most importantly, by helping you figure out the answers to your questions and produce these outputs we’ve gained a shared, contextual understanding of your idea, your business and your intentions.

Create something remarkable.

The team needed to make your Clarify project a success is different for each critical business question we help answer.

Get in touch to request more information, including a rough idea of the cost, duration, and team needed for your project.

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