HOW DOES IT WORK?
First, we assemble an A-Team, which is generally made up of at least one product manager, one designer and one developer. Then we draw from a best practice toolkit of research methodology to find out what you’re trying to achieve and why.
Every business is different, so here are just some of the activities that we could run in the early stages of fleshing out your idea:
- Knowledge-gathering conversations
- User research and analysis
- Workshops to guide the strategy based on useful data
- Business process mapping
- Distill thinking into conceptual sketches
- User testing or technical exploration of potential approaches
We’ll also ask a lot of questions and dig as deep as necessary to understand aspects of your business and your customers. You may already have answers to these, you may not. Either way is OK. Our process is flexible and lightweight so that your time and money is spent only on the things that provide value.
These provide the insight to come up with the core concept. Think of this as the heart of the idea for how we’ll meet your objectives.
From here, we’ll establish how to bring this idea to life in a way that brings a useful and valuable experience to your users. Then we’ll do the initial plan that covers the details of how we’ll get there.