Explore, model and formulate

Take your product to new levels of intelligence

Our Automate services make your software smarter.

Software makes decisions based on rules and algorithms – sometimes hand-engineering gets too hard, and that’s where Artificial Intelligence (AI) comes in. We can help you figure out the right way for you to use AI; within your team’s products, processes, and most importantly, culture.

It’s not all about the tech though, we put people at the forefront of everything we do, and our AI thinking is no different. Whether AI integration is about improving a feature, creating entirely new functionality or introducing new products or services (think driverless cars), our Automate teams are well equipped to supercharge entire product experiences with AI.

Through AI, we can help you achieve business goals like increased revenue, decreased costs, improved user experience, new market expansion and improved efficiencies for your teams.


Jeff Bezos explained AI in a nutshell in his 2016 letter to Amazon shareholders1:

“Over the past decades computers have broadly automated tasks that programmers could describe with clear rules and algorithms. Modern machine learning techniques now allow us to do the same for tasks where describing the precise rules is much harder.”

Some people use the terms Artificial Intelligence (AI) and Machine Learning (ML) interchangeably. To be a bit more precise we consider Artificial Intelligence to be the broadest term which includes ML, symbolic reasoning, logical reasoning, and other statistical techniques that do something smart.

ML is a way of achieving AI and giving computers the ability to learn something which they were not explicitly programmed to do.


AI at Cogent is different; here are just some of the benefits:


Be confident that the problem can be solved with AI and that it’s worth solving with AI, before investing heavily in product development.


Improving a product feature or business process is the most common way ML is applied. At Cogent, we have plenty of experience exploring and implementing product improvements, or business process improvements through product development.


Our first mission is to find out what you’re trying to achieve and why. We know that every business is different, so we have a deep toolkit to draw upon to set us on the right path.

Expect us to ask a lot of questions and dig as deep as necessary to understand your business and your customers. Our process is flexible and lightweight so that your time and money is only spent on things that provide value.

Our goal is to achieve confidence that the problem can be solved with AI, and to develop a product concept that is technically feasible, desired by your users and is commercially viable. Activities that we might run during this phase include:

  • Knowledge gathering conversations
  • User research and analysis
  • Business process mapping
  • Develop an AI proof of concept (PoC)
  • Distill thinking into concept sketches

Our AI PoC development phase allows us to explore the data, and to build and train a prototype model. The insights we gain from understanding users, your goals and the outcomes of the PoC provide the ingredients to develop a product concept and determine how best to surface the experience to users. Here’s where our ideas become tangible and you’ll have a good idea on the product experience and its impact on your business.

From here, we develop a plan for launching the concept to your users.


Since there’s no one-size-fits-all approach to solving problems with AI, there’s no cookie-cutter result either. One thing we can hang our hat on though is that Automate will provide you with the most value for the next step in your journey.

Some common things we produce include:



Customer journey maps

Data strategy

Technical architecture diagrams

Final outputs presentation - handy if you’re seeking investor funding

Sketches of potential screens for your product

PoC source code

Cogent is happy to partner with the Deakin University Applied Artificial Intelligence Institute (A2I2) to bring in the world-leading research experience required for our projects. Our expertise in product development, design, and strong software engineering complement Deakin’s experience well and we’re excited about the new types of products we can create together.

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Make your product smarter.

Get in touch to request more information, including a rough idea of the cost, duration, and team needed for your project.