Why we became a Startup Vic Industry Partner

Courtney Goes

Courtney Goes

Court leads the marketing here at Cogent. When she's not doing that, she can be found hunting down the perfect long black around Melbourne.

We’re very excited to announce that Cogent is now a Startup Vic Industry Partner, something that’s been on the cards for a while, but is now official. However, we thought it was worth sharing a bit of a back story of how it came to be.

Let me first start by saying that we don’t sponsor a lot of things here at Cogent. When I first joined Cogent back in 2016 we sponsored a lot of things – meetups, conferences, you name it. 

I was the first marketing person to join Cogent and when I did, the majority of our clients came via referrals from other clients. That’s still true to this day which is a testament to the value we provide to the great people that we get to work with. 

However, we’ve also evolved a lot as a business since then, and have become more intentional and strategic about where we spend our time, money and energy to attract values-aligned businesses creating really interesting products. We want to engage with our target audiences through meaningful, one-on-one relationships where we can add value, rather than just displaying our logo in front of hundreds or thousands of people. 

In short, sponsoring things wasn’t aligned with our growth strategy anymore – and to a large extent it still isn’t. When we do sponsor something, it’s usually for values reasons, not with a marketing or business development intent. For example, supporting events focused on social impact, women in tech or Indigenous equality.

Levi joined Cogent as our first ever intern, as part of our work with Indigitek

You might’ve also noticed that over the past 18 months we’ve been working with many more Melbourne startups, helping them take their idea and shape it into a scalable product that users love. We delivered a free series of masterclasses for founders to help them do just that, which was funded by LaunchVic. Our audience of founders grew substantially off the back of this.

Some of the Cogent team meeting founders at the LaunchVic expo.

The program wrapped up in July and while we continue to work with fantastic startups and scaleups, we want to continue to contribute to the Victorian startup community somehow, which is how we came across the Startup Vic Industry Partnership.

What we love about this is that it’s not a sponsorship – it’s a partnership in every sense of the word. We have to do a lot more than just pay money to have our logo displayed, and that’s a good thing

Matt, our Principal Designer, taking some founders through a Masterclass.

We’re able to truly contribute and give back to the local startup community, and help founders succeed even if they don’t work with us, through free events, content, advice and support. We’re joining a cohort of other Industry Partners all committed to helping founders succeed, and we’re super excited to get started. Watch this space!

Find out more about the values that drive decisions here at Cogent here

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