The Australia & NZ Product Teams Survey is now open - Cogent

The Australia & NZ Product Teams Survey is now open

Courtney Goes

Courtney Goes

Court leads the marketing here at Cogent. When she's not doing that, she can be found hunting down the perfect long black around Melbourne.

In case you missed it through all our other channels, we recently launched the first-ever Australia & NZ Product Teams Survey. It’s the first survey of it’s kind to take an in-depth look at what makes product teams tick, right here in Australia and New Zealand.

The idea for this survey started back in February, when a few of us in the leadership team started talking about knowledge sharing. We were discussing the idea of somehow bundling up and sharing everything we know about how product teams work. A guide of sorts, based on our collective experiences.

Given the nature of what people at Cogent do, we’re incredibly privileged to get a behind-the-scenes look at some of Australia and New Zealand’s leading tech businesses. We get to see both their strengths and challenges, and how some product teams get stuff done seemingly effortlessly, while others face challenge after challenge.

Because of this, by far the question we get asked most at Cogent is, “how do other people do it?” Nearly every client asks this at some point. 

So that’s the answer we wanted to share. However, we began to realise that creating a guide based on our own experience wasn’t exactly objective. We had all this qualitative data to draw from, but nothing quantitative to compare against. 

So we went looking for it, but it turns out that this data doesn’t exist. Other tech communities like Silicon Valley have researched the topic a bit, but not in Australia or New Zealand. Hence, we took it upon ourselves to do the research by surveying the tech community. 

The idea is that we’ll then analyze the data and create a (free) no-BS guide to navigating product team delivery. A tool that’s genuinely valuable and that can help you and your team improve processes and ways of working.

An initial draft of the survey questions was done in early March, but then everything changed. COVID-19 started spreading and before we knew it, everyone was working from home.

Naturally, it wasn’t the right time to do something like this and we parked it.

Now, although we’re certainly not back to ‘normal life’, remote working has become the norm for many. Naturally, that also changes the way many teams work and prioritise initiatives for product delivery. Hopefully, by running the survey now, we’ll not only be able to answer the question, “how do other people do it?”, but also, “how do other people do it… remotely?

With this change, it seemed only right to go back to the drawing board to make sure the questions incorporated the new information we wanted to capture. The survey now takes about 10-15min to do and is designed for anyone working on digital products or projects. That could be anything from an app to a big online marketplace, and from government projects to fintech. 

It’s involved a lot of people at Cogent and has been quite a long road to get it right, so we hope you’ll contribute and help spread the word with your network and colleagues. So, if you’re a founder, designer, developer, product manager or anyone who works in tech, we’d love to hear from you.

Click here to start the survey ->

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