Last week I attended the Leading the Product (Digital) Conference. It’s the first time they’ve run a virtual event and I must say, I was very impressed!
The day was based around the ‘7 P’s of Product’: Problem, Purpose, Position, Performance, Price, Promotion and Practice. This set a great base for covering a host of topics ranging from strategy to delivery.
We’d love to keep sharing a healthy dose of new insights, stories, advice and zero spam with you.
One of the key contributors to a successful product-led business is a great user onboarding experience.
By helping people understand how your product works and how it can help them, you’ll be able to activate more users and turn them happy, into paying customers.
This month Corrie spoke to Stu about his first month at Cogent, his goals for the new COO role and how he lost the chance to name his dog Batman.
In the middle of a pandemic, how do we ensure that everyone from GPs to ICU nurses have the best possible evidence to work with? Cogent is helping to build the technology to solve this very urgent problem. Here’s how we’re contributing.
Companies will react differently to survive this strange time; there are some inspiring cases of companies embracing innovation to manage the effects of COVID-19, but there are also plenty of companies who are challenged and don’t have such a clear Plan B.
Over the past week I’ve been helping one of our long-term clients, Oculo, build a new core feature very quickly. Here’s what I’ve learnt.
If you were able to see the heart of Cogent, if you were able to get to its core and see something physical there, the thing you would be looking at would be some manifestation of our values. Our values are what define us as an organisation.
We acknowledge the traditional custodians of the land on which our offices stand and we pay our respects to elders past and present. We acknowledge the sorrow of the stolen generations and the impacts of colonisation on Aboriginal and Torres Strait Islander peoples. We also recognise the resilience, strength and pride of the Aboriginal and Torres Strait Islander communities.
We are inspired by Aboriginal and Torres Strait entrepreneurs, past and present.
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