Cogent Blog
Growth
Eadaoin Doherty

Leading The Product – my first virtual conference

Last week I attended the Leading the Product (Digital) Conference. It’s the first time they’ve run a virtual event and I must say, I was very impressed!

The day was based around the ‘7 P’s of Product’: Problem, Purpose, Position, Performance, Price, Promotion and Practice. This set a great base for covering a host of topics ranging from strategy to delivery.

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Design
Ben Rowe

Getting on board with onboarding

One of the key contributors to a successful product-led business is a great user onboarding experience.
By helping people understand how your product works and how it can help them, you’ll be able to activate more users and turn them happy, into paying customers.

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People
Cogent

Cogent Crew: Meet Stu

This month Corrie spoke to Stu about his first month at Cogent, his goals for the new COO role and how he lost the chance to name his dog Batman.

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Design
Eadaoin Doherty

Ideation in a time of crisis, and beyond

Companies will react differently to survive this strange time; there are some inspiring cases of companies embracing innovation to manage the effects of COVID-19, but there are also plenty of companies who are challenged and don’t have such a clear Plan B. 

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Company
Adam Murray

Changing the Values of a Values-led Organisation

If you were able to see the heart of Cogent, if you were able to get to its core and see something physical there, the thing you would be looking at would be some manifestation of our values. Our values are what define us as an organisation.

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