Masterclass 3: Lean Design
MASTERCLASS 3: LEAN DESIGN
Designers are bringing more to the table than just how a product looks these days. A profession that was once seen as ‘magical’ and ‘creative’ is now more than ever about uncovering what your customers feel and how they think using rigor and critical thinking. In this masterclass, you’ll understand lean design principles and whether you’re at the stage of hiring a designer or not, how you can use design to push your business forward.
IN THIS MASTERCLASS YOU’LL
- Learn what ‘lean design’ actually means and how you can apply lean design principles to your product
- Understand what a designer does and how they add value to your business
- Learn to identify when and how to engage a designer to help you solve a problem
- See the typical lean design outputs and why they’re important
This 2-hour workshop is delivered in person in Melbourne CBD and will include easy-to-understand theory, a lot of discussion, case studies and hands-on activities. You don’t need to bring anything along, but can bring a laptop or notepad and pen for notes if you wish.
Donkey Wheel House
673 Bourke Street
Please arrive at 5.45pm ready for a 6pm start. Drinks and nibbles will be provided.
WHO SHOULD COME
We’ve designed this program specifically for time-poor startup founders and startup executives (CEOs, COOs, CTOs etc).
CAN’T MAKE IT?
Spots are strictly limited, so please let us know by emailing info(at)cogent.co at least 24hrs in advance if you can no longer attend so it can be given to someone on the waitlist.
We work with founders and teams to turn great ideas into thriving digital businesses. We’ve spent the last ten years figuring out how to build better digital products, quicker. Now, we use this know-how to get ideas off the ground and grow them into digital products that users love.
** By registering for this event, you consent to your image being used for social media and marketing purposes by Cogent and LaunchVic.