

Making Customer Research Pay-off for Your Social Enterprise
Originally posted on Social Change Central Hearing input directly from your customers can be daunting for a social entrepreneur. You’ve
Originally posted on Social Change Central Hearing input directly from your customers can be daunting for a social entrepreneur. You’ve
Businesses often fail because founders make assumptions about their business or product without backing them up with real-world data. But
There are founders and there are flounders. Understand your customers and you’re already on your way to avoiding the latter.
How to spot misalignment and get your team back on track.
As a startup founder, you own your product. You have the vision, the passion and the drive that is going
A brief guide to working with Cogent on clarifying your product idea.
We acknowledge the traditional custodians of the land on which our offices stand and we pay our respects to elders past and present. We acknowledge the sorrow of the stolen generations and the impacts of colonisation on Aboriginal and Torres Strait Islander peoples. We also recognise the resilience, strength and pride of the Aboriginal and Torres Strait Islander communities.
We are inspired by Aboriginal and Torres Strait entrepreneurs, past and present.
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