At Cogent, we firmly believe that being a product-led organisation is a competitive advantage that leads to faster growth.
Found an opportunity in the market but don’t really know what type of person would use and buy your product or service?
We’re very excited to announce that Cogent is now a Startup Vic Industry Partner, something that’s been on the cards for a while.
Cash has always been one of the most valuable assets for startups, and is a stress point for every founder
I’ve been reflecting on purpose and impact lately. The world is in a bit of a state, and as the
Tools for working on things that matter most. It’s great to be in the flow of delivery, working closely with
Originally posted on Social Change Central Hearing input directly from your customers can be daunting for a social entrepreneur. You’ve
Businesses often fail because founders make assumptions about their business or product without backing them up with real-world data. But
There are founders and there are flounders. Understand your customers and you’re already on your way to avoiding the latter.
How to spot misalignment and get your team back on track.
As a startup founder, you own your product. You have the vision, the passion and the drive that is going
A brief guide to working with Cogent on clarifying your product idea.
We acknowledge the traditional custodians of the land on which our offices stand and we pay our respects to elders past and present. We acknowledge the sorrow of the stolen generations and the impacts of colonisation on Aboriginal and Torres Strait Islander peoples. We also recognise the resilience, strength and pride of the Aboriginal and Torres Strait Islander communities.
We are inspired by Aboriginal and Torres Strait entrepreneurs, past and present.