Category: Product

Growth
James Dowling

Establishing trust in a pandemic

Back in March, as the Covid-19 pandemic was just getting a foothold around the globe, Cogent embarked on a months-long consultancy project with Square’s Cash App.

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Growth
Courtney Goes

The Australia & NZ Product Teams Survey is now open

In case you missed it through all our other channels, we recently launched the first-ever Australia & NZ Product Teams Survey. It’s the first survey of it’s kind to take an in-depth look at what makes product teams tick, right here in Australia and New Zealand.

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Growth
Scott Rogers

High-impact product delivery

As a senior leader, there will come a time when you start to notice areas for improvement within your product teams or departments. This post outlines how vision, goals and empowerment are the key ingredients for high-impact product delivery.

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Growth
Eadaoin Doherty

Leading The Product – my first virtual conference

Last week I attended the Leading the Product (Digital) Conference. It’s the first time they’ve run a virtual event and I must say, I was very impressed!

The day was based around the ‘7 P’s of Product’: Problem, Purpose, Position, Performance, Price, Promotion and Practice. This set a great base for covering a host of topics ranging from strategy to delivery.

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Growth
Eadaoin Doherty

10 Techniques to Engage Stakeholders Successfully

Stakeholder engagement is an important part of being a product manager – but it can take a while to master. Here’s some of the practical approaches I’ve developed that have helped me manage internal stakeholders.

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