Understanding the market and identifying user needs are vital first steps in a lean approach to product development. Skipping these steps to create an untested product, based on just an idea, is a risky business.
Last year we published the 2020 Australia & New Zealand Product Teams Report, the first piece of research of its kind to look at how product teams work together in tech companies. We’re running the survey again, and we want to hear from you.
How do you know if you need a product manager in your organisation? When is the best time to add more product folk? How do you figure it all out? Asking the right questions can help you assess the need for some extra product help, and find the best fit for your team.
Hello, I’m Kath – the latest member of Cogent’s product team. Starting a new job in the middle of Melbourne’s COVID-19 lockdown was a fairly weird experience, but before I even started I knew the company values and they really resonated with me.
In March 2020, the shift from workplace to home office was as swift as it was sharp – there was hardly any time to prepare for what would become the globe’s greatest remote working experiment.
Generally speaking, product teams in Australia and New Zealand are in pretty good shape. Check out the key takeaways from the report here.
We acknowledge the traditional custodians of the land on which our offices stand and we pay our respects to elders past and present. We acknowledge the sorrow of the stolen generations and the impacts of colonisation on Aboriginal and Torres Strait Islander peoples. We also recognise the resilience, strength and pride of the Aboriginal and Torres Strait Islander communities.
We are inspired by Aboriginal and Torres Strait entrepreneurs, past and present.
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