Product Archives - Cogent

Category: Product

Growth
Eadaoin Doherty

Leading The Product – my first virtual conference

Last week I attended the Leading the Product (Digital) Conference. It’s the first time they’ve run a virtual event and I must say, I was very impressed!

The day was based around the ‘7 P’s of Product’: Problem, Purpose, Position, Performance, Price, Promotion and Practice. This set a great base for covering a host of topics ranging from strategy to delivery.

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Growth
Eadaoin Doherty

10 Techniques to Engage Stakeholders Successfully

Stakeholder engagement is an important part of being a product manager – but it can take a while to master. Here’s some of the practical approaches I’ve developed that have helped me manage internal stakeholders.

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Design
Ben Rowe

Getting on board with onboarding – Part 2

Welcome to part two of my post on User Onboarding. In part one, we talked about what good onboarding is, and isn’t. And after showing some great onboarding examples, we talked about how understanding your user – and understanding the value that you’re providing them – is crucial to a successful onboarding experience.

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Design
Ben Rowe

Getting on board with onboarding

One of the key contributors to a successful product-led business is a great user onboarding experience.
By helping people understand how your product works and how it can help them, you’ll be able to activate more users and turn them happy, into paying customers.

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Design
Eadaoin Doherty

Ideation in a time of crisis, and beyond

Companies will react differently to survive this strange time; there are some inspiring cases of companies embracing innovation to manage the effects of COVID-19, but there are also plenty of companies who are challenged and don’t have such a clear Plan B. 

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