Category: Product

Product
Eadaoin Doherty

Product managers and user research

As a Product Manager, I delight in how the collaboration of a product brain and a design brain will always give a better outcome than just one of those brains going solo. However, the reality is, sometimes product peeps have to go it alone when doing user research. I want to reassure you that as a product person, you can do this and get some really valuable insights by following these basic rules.

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Product
Eadaoin Doherty

Tailoring the Framework for Innovation

Understanding the market and identifying user needs are vital first steps in a lean approach to product development. Skipping these steps to create an untested product, based on just an idea, is a risky business.

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Product
Liz Blink

Who needs a product manager, anyway?

How do you know if you need a product manager in your organisation? When is the best time to add more product folk? How do you figure it all out? Asking the right questions can help you assess the need for some extra product help, and find the best fit for your team.

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People
Kath Cashion

My first month at Cogent

Hello, I’m Kath – the latest member of Cogent’s product team. Starting a new job in the middle of Melbourne’s COVID-19 lockdown was a fairly weird experience, but before I even started I knew the company values and they really resonated with me.

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