In case you missed it through all our other channels, we recently launched the first-ever Australia & NZ Product Teams Survey. It’s the first survey of it’s kind to take an in-depth look at what makes product teams tick, right here in Australia and New Zealand.
Last week I attended the Leading the Product (Digital) Conference. It’s the first time they’ve run a virtual event and I must say, I was very impressed!
The day was based around the ‘7 P’s of Product’: Problem, Purpose, Position, Performance, Price, Promotion and Practice. This set a great base for covering a host of topics ranging from strategy to delivery.
It’s pretty obvious but I’ll say it out loud – the more we understand about a problem, the more likely it is we’ll make better decisions about how to solve it.
Welcome to part two of my post on User Onboarding. In part one, we talked about what good onboarding is, and isn’t. And after showing some great onboarding examples, we talked about how understanding your user – and understanding the value that you’re providing them – is crucial to a successful onboarding experience.
One of the key contributors to a successful product-led business is a great user onboarding experience.
By helping people understand how your product works and how it can help them, you’ll be able to activate more users and turn them happy, into paying customers.
In the middle of a pandemic, how do we ensure that everyone from GPs to ICU nurses have the best possible evidence to work with? Cogent is helping to build the technology to solve this very urgent problem. Here’s how we’re contributing.
Companies will react differently to survive this strange time; there are some inspiring cases of companies embracing innovation to manage the effects of COVID-19, but there are also plenty of companies who are challenged and don’t have such a clear Plan B.
Over the past week I’ve been helping one of our long-term clients, Oculo, build a new core feature very quickly. Here’s what I’ve learnt.
Supposed “soft skills” are now rightly being branded “core skills” and are proving invaluable in life and at work