Building Your Validation Muscle

An untested idea is essentially an assumption. How Testing Your Riskiest Assumptions Early Leads to a Better Product.

The Opportunity Solution Tree

What it is and why you need it

Finding alignment between business strategy and product delivery

Finding alignment between business strategy and product delivery

How to spot misalignment and get your team back on track.

Cogent’s startup education program - funded by LaunchVic

Cogent’s startup education program – funded by LaunchVic

The essential free course for startup founders and staff to build lasting digital products that customers love to use.

5 Ways a Product Manager Can Help Your Startup

As a startup founder, you own your product. You have the vision, the passion and the drive that is going to...

How to get the most out of your Clarify project

How to get the most out of your Clarify project

A brief guide to working with Cogent on clarifying your product idea

Spotlight on Product at Cogent

Spotlight on Product at Cogent

How product management at Cogent differs from other places.

Turns out ‘reading’ is the secret sauce for innovation

Turns out ‘reading’ is the secret sauce for innovation

We’ve just launched the first non-gaming VR app on Google Daydream. Realestate VR

Become a Usability Testing Champion

Become a Usability Testing Champion

In 2016, for the enlightened product designers among us, Usability Testing’s immense value is common knowledge. So, why is it that...

Core Values: Company Transparency Creates Better Products

Shared knowledge, full engagement, unimpeded honest communication and mutual accountability have always been the ingredients that has stood Cogent apart. Everything...

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