Growth Archives - Cogent

Category: Growth

Growth
James Dowling

Establishing trust in a pandemic

Back in March, as the Covid-19 pandemic was just getting a foothold around the globe, Cogent embarked on a months-long consultancy project with Square’s Cash App.

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Growth
Courtney Goes

The Australia & NZ Product Teams Survey is now open

In case you missed it through all our other channels, we recently launched the first-ever Australia & NZ Product Teams Survey. It’s the first survey of it’s kind to take an in-depth look at what makes product teams tick, right here in Australia and New Zealand.

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Growth
Scott Rogers

High-impact product delivery

As a senior leader, there will come a time when you start to notice areas for improvement within your product teams or departments. This post outlines how vision, goals and empowerment are the key ingredients for high-impact product delivery.

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Growth
Craig Sullivan

Locked down conferencing

I have been a “remote first” worker for decades, so gathering together with colleagues at a conference is one of the best feelings. Lockdown poses some challenges to this. So what can we do to keep looking forward and break the day-to-day grind? Remote conferences!

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Growth
Eadaoin Doherty

Leading The Product – my first virtual conference

Last week I attended the Leading the Product (Digital) Conference. It’s the first time they’ve run a virtual event and I must say, I was very impressed!

The day was based around the ‘7 P’s of Product’: Problem, Purpose, Position, Performance, Price, Promotion and Practice. This set a great base for covering a host of topics ranging from strategy to delivery.

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Growth
Eadaoin Doherty

10 Techniques to Engage Stakeholders Successfully

Stakeholder engagement is an important part of being a product manager – but it can take a while to master. Here’s some of the practical approaches I’ve developed that have helped me manage internal stakeholders.

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Design
Ben Rowe

Getting on board with onboarding – Part 2

Welcome to part two of my post on User Onboarding. In part one, we talked about what good onboarding is, and isn’t. And after showing some great onboarding examples, we talked about how understanding your user – and understanding the value that you’re providing them – is crucial to a successful onboarding experience.

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Design
Ben Rowe

Getting on board with onboarding

One of the key contributors to a successful product-led business is a great user onboarding experience.
By helping people understand how your product works and how it can help them, you’ll be able to activate more users and turn them happy, into paying customers.

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