In case you missed it through all our other channels, we recently launched the first-ever Australia & NZ Product Teams Survey. It’s the first survey of it’s kind to take an in-depth look at what makes product teams tick, right here in Australia and New Zealand.
I have been a “remote first” worker for decades, so gathering together with colleagues at a conference is one of the best feelings. Lockdown poses some challenges to this. So what can we do to keep looking forward and break the day-to-day grind? Remote conferences!
Last week I attended the Leading the Product (Digital) Conference. It’s the first time they’ve run a virtual event and I must say, I was very impressed!
The day was based around the ‘7 P’s of Product’: Problem, Purpose, Position, Performance, Price, Promotion and Practice. This set a great base for covering a host of topics ranging from strategy to delivery.
It’s pretty obvious but I’ll say it out loud – the more we understand about a problem, the more likely it is we’ll make better decisions about how to solve it.
Welcome to part two of my post on User Onboarding. In part one, we talked about what good onboarding is, and isn’t. And after showing some great onboarding examples, we talked about how understanding your user – and understanding the value that you’re providing them – is crucial to a successful onboarding experience.
One of the key contributors to a successful product-led business is a great user onboarding experience.
By helping people understand how your product works and how it can help them, you’ll be able to activate more users and turn them happy, into paying customers.
At Cogent, we firmly believe that being a product-led organisation is a competitive advantage that leads to faster growth.
How to spot misalignment and get your team back on track.