Back in March, as the Covid-19 pandemic was just getting a foothold around the globe, Cogent embarked on a months-long consultancy project with Square’s Cash App.
In case you missed it through all our other channels, we recently launched the first-ever Australia & NZ Product Teams Survey. It’s the first survey of it’s kind to take an in-depth look at what makes product teams tick, right here in Australia and New Zealand.
As a senior leader, there will come a time when you start to notice areas for improvement within your product teams or departments. This post outlines how vision, goals and empowerment are the key ingredients for high-impact product delivery.
I have been a “remote first” worker for decades, so gathering together with colleagues at a conference is one of the best feelings. Lockdown poses some challenges to this. So what can we do to keep looking forward and break the day-to-day grind? Remote conferences!
Last week I attended the Leading the Product (Digital) Conference. It’s the first time they’ve run a virtual event and I must say, I was very impressed!
The day was based around the ‘7 P’s of Product’: Problem, Purpose, Position, Performance, Price, Promotion and Practice. This set a great base for covering a host of topics ranging from strategy to delivery.
It’s pretty obvious but I’ll say it out loud – the more we understand about a problem, the more likely it is we’ll make better decisions about how to solve it.
Stakeholder engagement is an important part of being a product manager – but it can take a while to master. Here’s some of the practical approaches I’ve developed that have helped me manage internal stakeholders.
Welcome to part two of my post on User Onboarding. In part one, we talked about what good onboarding is, and isn’t. And after showing some great onboarding examples, we talked about how understanding your user – and understanding the value that you’re providing them – is crucial to a successful onboarding experience.
One of the key contributors to a successful product-led business is a great user onboarding experience.
By helping people understand how your product works and how it can help them, you’ll be able to activate more users and turn them happy, into paying customers.
At Cogent, we firmly believe that being a product-led organisation is a competitive advantage that leads to faster growth.
We’ve all been there. An ideas fest of some description where someone has a bit more sway than others: they
How to spot misalignment and get your team back on track.
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We are inspired by Aboriginal and Torres Strait entrepreneurs, past and present.
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