How Lean Design can help you optimize value and minimize waste in your digital business

At Cogent, we reckon running a digital business it doesn’t have to be complicated. In the end, every business wants two...

Teaching a founder to fish: How to understand your customers

Teaching a founder to fish: How to understand your customers

There are founders and there are flounders. Understand your customers and you’re already on your way to avoiding the latter.

Building empathy for humanity, in 5 days

Building empathy for humanity, in 5 days

Breaking your filter bubble to increase empathy

What am I supposed to do with privilege?

What am I supposed to do with privilege?

Or, how just acknowledging it isn’t good enough First, in case you don’t get to the end because you’re too busy,...

Exploring Real Estate in VR

Exploring Real Estate in VR

From concept to app store in 8 weeks

The importance of early feedback

The importance of early feedback

Or valuable research on a shoe-string budget

VR Design Manifesto

VR design manifesto

Let’s avoid making the same mistakes

Forget folios and be a real designer already

Forget folios and be a real designer already

So, here’s the thing. I can’t believe agencies are still requiring designers to submit folios to prospective employers — as if these folios...

Designing in VR

Designing in VR

What happens when you remove the limitations of a screen from a seasoned software product designer, and drop them in to...

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