At Cogent, we’ve helped businesses grow from pre-seed to scale-up and beyond. We’ve partnered with founders, and even founded businesses ourselves. We know what it takes to grow a business at each of those critical early stages. And, instead of keeping that to ourselves, we’ve done what Cogent does best, created something so scaling business can benefit.
It’s been interesting to watch the ways in which software companies are trying to bridge the conceptual and language gaps of designers and developers. There are frameworks, design systems, collaboration tools and so on that are ‘trying to connect designers and developers in a better way’. And, whilst I use these tools regularly, none of them come close to doing the actual work of listening and understanding the needs of ‘the other’.
It’s pretty obvious but I’ll say it out loud – the more we understand about a problem, the more likely it is we’ll make better decisions about how to solve it.
Supposed “soft skills” are now rightly being branded “core skills” and are proving invaluable in life and at work