Matt Shanks

It’s been interesting to watch the ways in which software companies are trying to bridge the conceptual and language gaps of designers and developers. There are frameworks, design systems, collaboration tools and so on that are ‘trying to connect designers and developers in a better way’. And, whilst I use these tools regularly, none of them come close to doing the actual work of listening and understanding the needs of ‘the other’.

Or, Why calling yourself ‘a creative’ is damaging our profession. I know this might be a hard pill to swallow