Eadaoin Doherty

As a Product Manager, I delight in how the collaboration of a product brain and a design brain will always give a better outcome than just one of those brains going solo. However, the reality is, sometimes product peeps have to go it alone when doing user research. I want to reassure you that as a product person, you can do this and get some really valuable insights by following these basic rules.

Understanding the market and identifying user needs are vital first steps in a lean approach to product development. Skipping these steps to create an untested product, based on just an idea, is a risky business.

When the traditional lean canvas just won’t cut it.