Eadaoin Doherty, Author at Cogent
Growth
Eadaoin Doherty

Leading The Product – my first virtual conference

Last week I attended the Leading the Product (Digital) Conference. It’s the first time they’ve run a virtual event and I must say, I was very impressed!

The day was based around the ‘7 P’s of Product’: Problem, Purpose, Position, Performance, Price, Promotion and Practice. This set a great base for covering a host of topics ranging from strategy to delivery.

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Growth
Eadaoin Doherty

10 Techniques to Engage Stakeholders Successfully

Stakeholder engagement is an important part of being a product manager – but it can take a while to master. Here’s some of the practical approaches I’ve developed that have helped me manage internal stakeholders.

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Design
Eadaoin Doherty

Ideation in a time of crisis, and beyond

Companies will react differently to survive this strange time; there are some inspiring cases of companies embracing innovation to manage the effects of COVID-19, but there are also plenty of companies who are challenged and don’t have such a clear Plan B. 

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