Cogent Blog

Product

Product managers and user research

As a Product Manager, I delight in how the collaboration of a product brain and a design brain will always give a better outcome than just one of those brains going solo. However, the reality is, sometimes product peeps have to go it alone when doing user research. I want to reassure you that as a product person, you can do this and get some really valuable insights by following these basic rules.

Eadaoin Doherty October 22, 2021

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People

Cogent Crew: Meet Mario

Welcome to the Cogent Crew series, where every month we’re inviting you to get to know a little more about the people at Cogent. This month, Liz caught up with Mario to find out how he got into design, and what sparked his passions for preserving and Louis Pasteur…

Cogent October 7, 2021

Product

The magic art of storytelling through user stories

Great product teams understand and solve complex problems in innovative ways, and great user stories help them remember the people they’re building for – the consumers of their product experience.

Romesh Udalagama September 29, 2021

Design

Accessibility – What is it and why should you care about it?

Approximately 1 in 5 Australians have some form of disability, and making sure website design is inclusive is critical. Change your approach from “does it look pretty?” to “can the user access the information they need?”.

Samara Dionne September 16, 2021

People

Cogent Crew: Meet Liz Blink

Welcome to the Cogent Crew series, where every month we’re inviting you to get to know a little more about the people at Cogent. This month, Mario caught up with Liz to discuss her first months at Cogent, and dig into her passions for cooking, connecting with friends, and the epic feeling of drinking wine and eating cheese at the end of a long day of hiking.

Cogent August 31, 2021

Product

Tailoring the Framework for Innovation

Understanding the market and identifying user needs are vital first steps in a lean approach to product development. Skipping these steps to create an untested product, based on just an idea, is a risky business.

Eadaoin Doherty August 27, 2021

Company

Growing plants and people

Growing plants isn’t all that different to growing people. It all starts with listening, understanding their unique strengths and finding or shaping the environments in which they’ll thrive.

Matt Shanks August 10, 2021

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